India · US · MENA markets — Product Marketing / B2B SaaS & AI
Sanjeevani
Saikia.
B2B product marketer turning HR SaaS features into stories that make CHROs stop scrolling — through positioning, GEO content, case studies, and an 80+ episode podcast. Currently Senior Content Marketing Specialist at Vantage Circle, where I also produce AI-generated video for product marketing campaigns.
- 4
- years at Vantage Circle
- 60+
- blogs & newsletters published
- 80+
- podcast episodes hosted
- 100+
- YouTube videos, 40K+ views
- 8K+
- monthly podcast downloads
01 About
Product story,
human angle.
I'm a B2B marketer with four years at Vantage Circle, an employee engagement SaaS platform, where I own product positioning, messaging, and content for HR leaders and CHROs. That work spans Generative Engine Optimized blogs, customer-facing case studies and whitepapers, newsletters, and an 80+ episode podcast with senior leaders from global companies — distributed across the US, UAE, and India markets.
Right now I'm deep into AI video: producing and scaling video content with Higgsfield, ElevenLabs, and Google Flow to build a new channel for product marketing campaigns that meets audiences where their attention already is.
Big on writing, reading, and finding the line where product truth meets human curiosity. Also a full-throttle F1 fanatic — there's something about the speed, strategy, and precision of a race weekend that mirrors the way I like to work: plan the line, then execute it clean.
02 Experience
Where the work happened.
-
2022 — Present
Senior Content Marketing Specialist
Vantage Circle · Employee Engagement Platform · Guwahati, India
- Own product positioning and messaging for an HR SaaS platform, turning product features into clear, compelling content for HR leaders, CHROs, and people managers.
- Write customer-facing case studies and whitepapers that show product value, ROI, and real use cases across the HR lifecycle.
- Published 60+ blogs and newsletters with strong search visibility, now written GEO-first (Generative Engine Optimization) to stay discoverable across AI-driven search.
- Hosted 80+ podcast episodes with senior HR leaders from Deloitte, BCG, PwC, and Google, growing the show to 8,000+ monthly downloads in a niche HR category.
- Grew a B2B YouTube channel to 100+ videos and 40K+ views, owning research, scripting, hosting, titles, and thumbnails.
- Produce and scale AI video content with Higgsfield, ElevenLabs, and Google Flow for product marketing campaigns.
- Run US, UAE, and India-focused content distribution across LinkedIn, newsletters, the podcast, and YouTube to reach global HR decision-makers.
- Improved SEO performance through keyword and audience research using Ahrefs, SEMrush, and Google Search Console.
- Ranked as a top-10 content contributor by volume on the company's 3,200+ commit Astro migration repo — exclusively editorial work: new posts, full content refreshes, and podcast publishing.
-
Jan 2022 — May 2022
Marketing Intern
PHD Chamber of Commerce & Industry (PHDCCI) · India
- Supported the go-to-market launch of the first edition of Momentum North East, a regional industry summit — handling positioning, messaging, and promotional content to drive event awareness and attendance.
- Supported a United Nations Industrial Development Organization (UNIDO) project and prepared proposals for central and state government agencies.
- Built an industrial database covering all eight North-Eastern states and wrote PHDCCI's monthly bulletin reports.
- Presented on "Ethical Leadership and Civic Mindedness" at the International Youth Leadership Conclave 2022.
-
Feb 2020 — May 2020
Digital Marketing Intern
Megon Creative India Pvt Ltd · India
- Created website content and managed social media calendars for client accounts, working directly with the design team on infographics and video.
Core skills
Product marketing
- Product messaging & positioning
- Go-to-market strategy
- Competitive & market research
- Sales enablement collateral
Content & demand gen
- Case studies & whitepapers
- Thought leadership & blogs
- Podcast-led demand generation
- Newsletters & website copy
Search & measurement
- Generative Engine Optimization (GEO)
- SEO · Ahrefs · SEMrush · GSC
- Keyword & audience research
- Content performance measurement
AI & video
- AI video generation (Higgsfield, Google Flow)
- AI voice (ElevenLabs)
- Video scripting & hosting
- Podcast production
Education
Gauhati Commerce College, Gauhati University — Bachelor of Commerce (Finance) · 2016–2019
03 Writing
Selected
blog work.
60+ bylined posts on Vantage Circle's HR blog — recognition, engagement, rewards, leadership, and workplace culture, written for CHROs and HR directors, and now written GEO-first so they stay discoverable across AI-driven search. A few that did the most work:
-
2026
The Business Case for Employee Recognition
employee-recognition
Read →
A CFO-ready business case built on real enterprise data, budget benchmarks, and a measurement plan.
-
2026
Why Peer Recognition Fades After Launch (and How to Fix It)
employee-recognition
Read →
Diagnosing the mid-life slump every R&R program hits — and the fix that actually holds.
-
2026
Change Management for Employee Recognition Programs
employee-recognition
Read →
A seven-step framework for rolling out — and sustaining — a recognition program without losing the room.
-
2024
The Science of Recognition
leadership
Read →
The psychological and neurological case for why leader praise works — and why most of it is done wrong.
-
2024
10 Must-Know Employee Engagement Statistics
employee-engagement
Read →
One of the site's most consistently ranking reference posts — refreshed every year since 2024.
-
2024
Feedback vs Feedforward
workplace-communication
Read →
An HR leader's guide to building a future-focused culture instead of a rear-view one.
-
2021
How HR Leaders Can Use Reinforcement Theory to Shape Workplace Behavior
employee-recognition
Read →
Behavioral science, translated into something an HR director can actually run with on a Monday.
-
2021
10 Types of Diversity Modern Workplaces Must Focus On
diversity-inclusion
Read →
A framework for thinking about diversity as more than a single axis.
04 Podcast
Vantage
Influencers.
I host and produce the Vantage Influencers Podcast — long-form conversations with CHROs, CPOs, and senior HR leaders at global enterprises about what's actually changing in how people are managed, rewarded, and led. 80+ episodes hosted, with 8,000+ monthly downloads in a niche HR category.
Guests from Deloitte, BCG, PwC, Google, Eightfold, and Pagaya — spanning India, the UAE, and North America.
- Aug 2026 Meghna Punhani Chief People Officer · Eightfold Practical Lessons from Implementing AI Across Talent and Workforce Processes
- Aug 2026 Manjeet Sahota HR Director · Gulf Catering and Support Services Building Belonging in the Gulf's Multicultural Workforce
- Jul 2026 Tami Rosen Board Member & Advisor · Pagaya Building a Superhuman Company in the Age of Human-Agent Workforces
- Jul 2026 Kavitha Ramaiah Director, People Development · GlobalLogic Performance Management Beyond Review Cycles
- Jun 2026 Smitha Yadav Senior HR Program Manager Scaling Culture During Growth and Transformation
- Jun 2026 Fizza Sabir Principal People & Culture Advisor · DNV Building Inclusive Cultures That Support Emirati Talent
- May 2026 Kanu Priya Chief People Officer, India & APAC · Credera Why Some Teams Perform Better Than Others
- Apr 2026 Hassan Trad Head of Talent Management · Finance House Leaders Don't Need to Be Loud to Be Influential
05 AI Video
Product
marketing
on video.
One of the new initiatives on the FY26–27 product marketing roadmap: producing AI-generated video at scale for Vantage Circle's social channels. I use Higgsfield, ElevenLabs, and Google Flow to turn product concepts into short-form campaigns that reach HR decision-makers on LinkedIn.
The format: emotionally resonant, character-driven scenes built around employee recognition themes — made entirely with AI video and voice generation, then published natively on LinkedIn for organic reach in the HR community.
-
AI Video · LinkedIn
"Every office has them — the sloth who was once a star."
A character-driven AI video on why high performers disengage, and the recognition gap that drives it.
Watch on LinkedIn → -
AI Video · LinkedIn
"His manager's note said it all — he's a rock star."
An AI-produced recognition moment showing what meaningful manager appreciation looks like in practice.
Watch on LinkedIn → -
AI Video · LinkedIn
Recognition → Retention → Engagement
A product marketing AI video connecting recognition to the business outcomes HR leaders are measured on.
Watch on LinkedIn →
Tools in use: Higgsfield · ElevenLabs · Google Flow
06 Content Ops
Systems, not
just sentences.
Alongside the writing and video, I build the tooling that keeps a 750+ post blog consistent at scale — so quality doesn't erode as volume goes up. A few of the systems currently running in production on the Vantage Circle site:
- InsightQuiz — a scored, lead-capture quiz widget embeddable in any post from a single line of Markdown.
- Podcast auto-tagger — topic-tags all 274 podcast episodes so related-content modules surface relevant episodes instead of repeating the same three.
- Comparison-blog pipeline — a repeatable structure for vendor-comparison posts across English, French, Spanish, and German.
- VisualSheriff — a brand-consistency checklist that audits any page against the site's design spec before it ships.
- GEO audit layer — a workflow that reviews existing posts for Generative Engine Optimization signals: citation-worthy structure, direct-answer formatting, and source credibility markers.